WHY NOT
Slovenian Luxury streetwear brand
OUR STORY
WHY NOT
WHY NOT stands for achieving stuff outside of your comfort zone. It emphasises the importance of getting out and achieving whatever you are scared of or in other words dreaming of. Showing you that anything that you really want is possible.
Founded in 2022 by owner and creative director Seba Slak, Why Not is a Slovenian fashion label. Their garments are a direct presentation of relentless effort and constant progression. Every piece is made precisely with expert craftmanship, that is the most crucial part when it comes to every piece.
The inspiration behind the brannd is based on the owner's sports career. When he was just 12 years old he started to see the problems in his games as an athlete. He was physically fit, training every day, but the mental aspect of his game was not so strong. Nobody taught him about mental strength and how to control your mind.
So at 14 years of age, he stopped his career, because of his mental health, anxiety and stress. That lead him to getting a disease that coused consciousness that scared him for the rest of his life. He got ulcerative colitis.
Thrgouh the years, he started learning and doing a lot on his mental and physical health. Now he wants to encourage others on how important it is to take care of yourself psychically and mentally.
Even though he ended his career, he pursued his other passion which is music and preforming on stages gave him the same feeling as when he was an athlete. But now he knows how to control it and the whole concept is that even if one door closes your life keep going. You keep putting yourself out of your comfort zone and learining about yourself.
That is the easiest way to make your mental state stronger and just saying.
WHY NOT
MORE STORYS ABOUT THE BRAND COMING SOON
WHAT WE STAND FOR
This is not just a brand, this connects music, fashion, sports and people who seek to do stuff out of their comfort zone or achieving their goals in anything they want in their life. We are a group of individuals who share the same goals of having a healthy mindset, body, life and getting over all of your obstacles . We are here to encourage and motivate each other.
OUR MISSON
Its simple, to help as many people as we can and to show them all goals are attainable... And ... To take over the world.
This brand is made for mainly for athlets, musicans or just anybody who wants to achieve someting more in their life.
At WHY NOT, we are more than just a clothing brand. We are a movement, a lifestyle, and a community united by a passion for sports, music, style, quality, sustainability. Our mission is to inspire individuals to express their unique identity through fashion while making a positive impact on the world, while achieving their goals.
FOUNDER OF WHY NOT
SEBA SLAK
Seba Slak is a Slovenian fashion designer, musician and founder of the brand Why Not. His passion for sports and music actually got him to this point. Where he created this brand.
He knows that one of the steps to have a great mindset is feeling good in your skin. Thats also where he got the idea, to spread the message through clothing pieces.
SPRING SUMMER COLLECTION 24
This collection was inspired by Italy aesthetic. We wanted to create pieces you can wear with anything while mixing Luxury and Streetwear in one piece. We put our focus on the fit of our clothing. The other part we focused was the stitching on the front of each piece. The owner of the brand was very much inspired by Italy back in 2023, he even checked his family tree and found out that some of his roots actually come from Italy. So this drop is really close to him.
Start of the story
2022
This brands story started as a tattoo on owners wrist in 2022. The meaning behind was that why he couldnt get DJ gigs he wanted.
SPREADING THE WORD
2023
In this year he made the 2022 tattoo come to life. Spreading the word, getting out there and with achieving all the DJ gigs he wanted. Later on, he achieved stuff in otherroulmesand outside of his own comfort zone.
Making it happen
2024
This year we created our first 2 designs of the T-shirt and Hoodie. Main purpose behind the products was that you will feel more confident in those pieces.